However, the concept of reach and frequency applies to any promotional activity theĬompany undertakes: direct mail, direct selling, and even networking. Reach and frequency are terms generally used when planning advertising campaigns. Several factors need to be taken into consideration: The goal of designing a campaign is to build business relationships with potentialĬustomers. Global Imaging Systems, a wholly owned subsidiary of Xerox and the Web. Xerox offerings are sold through their worldwide sales force a network of independentĪgents and concessionaires, dealers, value-added resellers and systems integrators Xerox customers include small and medium-size businesses, graphic communicationsĬompanies, government entities, education institutions, Fortune 1000 companies, andįirms in document-intensive industries such as healthcare, legal and financial services. ![]() ![]() Xerox is the world's largest supplier of toner copiers and other office equipment. ![]() Describe the roles that reach, frequency, effective reach, and effectiveįrequency should play in the campaign designed to acquaint customers with business Choose an organization whose primary focus is to serve the business to business
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